Marketing tactics and strategies are broad and often viewed as complex. But it doesn’t always need to be – the story of your business can be one of your strongest marketing tools.
‘Storytelling your way to startup success’ outlines a great account of how to use your story to your benefit. They list the below 3 main points:
- The backbone of a strong marketing strategy is always a clearly communicated story.
- Heartfelt storytelling is both human and profitable.
- Stories emotionally connect people and create brand loyalty.
Marketing is all about selling your idea and convincing consumers to buy into your brand. For many the first thing the word ‘sales’ brings to mind is a sleazy car salesman, pushing his product on people. It is not a nice image and makes many dread the idea of going out there and having to sell their brand to people. But it doesn’t need to be this way. Work on your storytelling and present your idea in an engaging, entertaining and effective way.